PRESUPPOSITIONS IN MOBILE PHONE ADVERTISEMENTS

Authors

  • Nita Puspita Sari State Islamic University Sunan Ampe Surabaya
  • Zuliati Rohmah State Islamic University Sunan Ampel Surabaya

DOI:

https://doi.org/10.15642/NOBEL.2015.6.2.160-171

Abstract

The present study aims to describe the types of presuppositions contained in mobile phone advertisement and to describe the functions of presuppositions contained in mobile phone advertisement. The descriptive will describe and interpret phenomena related to presuppositions. The analysis of the mobile phone advertisements shows that the most dominant type of presuppositions found in selected slogans is lexical presuppositions. In terms of the functions of presuppositions in the advertisement, committing in implicit competition and making the advertisement short and memorable is the functions which are most frequently used.

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Published

2015-09-01

How to Cite

Sari, N. P., & Rohmah, Z. (2015). PRESUPPOSITIONS IN MOBILE PHONE ADVERTISEMENTS. NOBEL: Journal of Literature and Language Teaching, 6(2), 160-171. https://doi.org/10.15642/NOBEL.2015.6.2.160-171

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